Should You Invest in a Done-For-You Program?

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This episode is supported by Thrive Market. Thrive Market makes healthy eating simple and affordable. If you’re thinking of investing in a done-for-you program, you may be interested in becoming an affiliate for a food, health, or wellness brand. While you should use or at least be familiar with the products you promote, especially if you stand to gain financially, affiliate marketing can be a great, low- or no-cost way to grow your health coaching practice.

I’ve partnered with Thrive Market to help my clients make better choices in the kitchen and on the go. To see how I use Thrive Market in my health coaching practice, visit  

Click here to sign up for Thrive Market’s affiliate program

When you’re just starting out as a health coach, it can feel like there’s a million things you have to do before you get clients. I’m not big on worksheets and journaling, but these are some of the tools health coaches use with their clients. Health coaches also employ the use of meal plans and food and lifestyle challenges that run anywhere from three days to six weeks to introduce new prospects to a new way of eating and living. These may be free or offered as part of a paid wellness program that the client does by themselves or as part of a group, and may include pre-recorded and/or live audio, video, and coaching calls.

Over the years, several graduates of health coach training programs have found their sweet spot in designing and selling turn-key wellness programs that includes everything a health coach needs to grow their health coaching practice. Not only do they provide the health coach with the actual program to deliver to the client, but also marketing materials to promote the program, scripts for email and video, a marketing calendar, and other resources to help them create a successful launch.

This is great for the health coach who wants to save time and reach more people, but are they right for you?

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After you graduate from your health coaching program, you may feel like you don’t know enough or that you’ll need to pursue advanced or specialized training before you can feel confident in your coaching. I invite you to hold off on that and figure out how to get the most from your existing training before you make another investment.

With more than ten years in the health coaching profession, I’ve observed the evolution of the industry and the changes in marketing and trends around how to get clients and make money coaching.

Your health coaching practice is unique to your personal and professional desires, so don’t compare what you’re doing or want to be doing with what others are doing.

Your Professional Health Coach Training Program provided you with a turnkey business model designed to help you start health coaching, but what if you don’t want to be self-employed? What happens next?

What were your takeaways? 

Let me know in the comments below or over here in my Linkedin Group. You can also respond to me on Twitter @honeybholistic with hashtags #growyourselfcoaching and #IINHealthCoach.

Thinking of becoming a health coach? Here’s what’s good to know:

Visit to learn more about my experience with Institute for Integrative Nutrition’s Professional Health Coach Training Program and to take advantage of my Ambassador Enrollment offer.

I am a Graduate Ambassador of Institute for Integrative Nutrition and may receive compensation for anyone who enrolls through my referral.  All views and opinions expressed here and on Grow Yourself, Grow Your Health Coaching Practice are my own.

About Melissa Danielle

I help high achieving women and coaches over 35 living with PCOS and perimenopause prepare their bodies, lives, and businesses for first-time motherhood.

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